eSports has flourished over the past decade, developing from a niche market to an integral form of entertainment globally. eSports was considered a subset of the gaming sector, but now it is considered a part of the traditional sports market. eSports is currently growing at an exponential rate, greater than the traditional sports market as a whole, with more players entering the ecosystem. The current growth proffers a greater opportunity for non-traditional eSports Corporates to benefit from entering the eSports Market.
The eSports ecosystem has seen an influx of non-traditional players from various industries including Automotive, Furniture, and F&B, etc. In relation to the growing global connectivity of networks, the eSports market has been exponentially growing with many opportunities that corporate investors can participate in. The paper hopes to expound on the potential investment areas by examining the current players in the ecosystem and investigating the investment trends in each specific region. Our analysis will include key trends unique to different regions as well as certain challenges they are facing, that may hinder their growth potential.
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